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App Store Optimization

Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.

  • Sergey Brin

The world of technology is all about winning a race in the search ‘space’. Stay ahead of all the competitors and get the hits — a proper bang on the absolute and targeted keywords. Superior ranking remains the basic strategy of all the innovative methodologies, application software and any other product. In short, it’s “Search Engine Optimization” for websites and “App Store Optimization” for mobile apps.

Now, here’s a brief on what exactly is the ‘App store optimization’ and the inside-out of the App store. Optimization is essentially the first step taken when any software is launched. The aim of developing a mobile app is obviously to increase the number of downloads. Hence, the focus stays on the search results and the indexing of the applications in the store. The marketing apps rely on the app store optimization tools they use.

How do the search results affect the ranking or indexing of the mobile applications? The answer is quite simple. The words that are typed on the search bar — that is, the keywords. The name says it all. These are definitely the ‘key’ factor that determines the search results. The keywords are simply designated by the most relevant feature of the respective mobile application. And, these words would best describe the application and its use. Applying the best keywords facilitates the mobile applications to gain higher ranks and achieve targeted goals, which ultimately depends on the increasing rate of downloads by the users. Finding the targeted keywords is, thus, not as easy as a pie. It requires an extensive research that can ensure impressive results.

What are the most important steps behind the process of ‘App Store Optimization’? In addition to appropriate usage of keywords, the application title also holds an equal weightage in improving the hierarchy of the mobile application in the App store. In fact, there are platforms that allow the app marketers to test their mobile applications using the testing tools. Furthermore, there are social media platforms that offer experiments and research on targeted keywords in different countries around the globe.

The visibility, the display, the appearance, the icon of the app — yes, this is yet another feature and one of the most important app store optimization tools. How well does the app appear in the app store? Make it simple, and flaunt the best feature of the mobile application through the icon. More complex icons can significantly affect the rating of the application in the store and can turn the app publishers to go for a toss.

Although these occur to be the key factors for app optimization, there are slight variations when the dominant mobile application stores are compared. For instance, Apple App store for iPhones does not provide prime importance to the ‘keywords’ when compared with the Google Play store of the Android. In order to draw more traffic and grab potential customers, the crucial methodologies and the factors used for optimization can vary.

When all the above-mentioned app optimization tools go hand-in-hand, the ratings and reviews of the apps increase automatically. Snatch the accurate words, and propose the excellent title for the mobile app. There can absolutely be nothing else to improve marketing the bran, and do top it up with the simplest icon and get the highest rating with great reviews.

There’s nothing more to be done. Devote your time and effort in analyzing ‘key’words and obtain the finest results in the app store.

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April 26, 2018

Get ready for a red-letter day, Cap! Today, impassioned Mars forms a potent conjunction with game-changing Pluto in your sign—something that hasn’t happened in two years and will only occur a couple more times in your life. You’ve working steadily to reach a higher level, and this could be the moment others see you in your full, radiant splendor. Speak from your heart, stand out from the pack and let yourself shine. While you might prefer to hide out on the sidelines, it’s time to take your place among the influencers.

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Source Link – https://www.elle.com/horoscopes/daily/a106/capricorn-daily-horoscope/

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Shield your field! Today, you may be overly affected by the comments and behavior of colleagues and people in you social sphere. Aggressive Mars syncs up with shadowy Pluto in your teamwork sector—something that only happens once every two years—and you could be feeling a little thin-skinned. Remind yourself that most of what people say is a reflection or projection of THEIR feelings—generally about themselves. Bolster your confidence by surrounding yourself with folks who love you and have your back, and stop yourself from fixate on the “he-said-she-said.”

Source Link – https://www.elle.com/horoscopes/daily/a108/pisces-daily-horoscope/

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Live and let live? Good luck with that today, Crab. A super-rare mashup of passionate Mars and obsessive, possessive Pluto in your partnership zone could send your emotions on a roller-coaster ride. Don’t let your inner screenwriter start wildly penning imaginative scenarios. Check in with your gut—of course—but be a watchdog about the subtle difference between feeling and fearing. Need more attention? Be direct about it instead of hinting or getting all passive-aggressive.

Source Link – https://www.elle.com/horoscopes/daily/a100/cancer-daily-horoscope/

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April 26, 2018

Someone is holding their cards rather close to their vest—and might even have an ace up their sleeve. No sweat, Leo: You’ve got this! But under today’s edgy starmap, keep your guard up. Manipulative Pluto is mashing up with competitive Mars—something that happens only once every other year—and this year it’s in diligent Capricorn and your house of work and service. You don’t want to let anyone steal your thunder. So take them aside and in straight language, let them know that you WILL be taking credit for your work!

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Source Link – https://www.elle.com/horoscopes/daily/a101/leo-daily-horoscope/

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April 26, 2018

A planetary PSA for humble, hard-working Virgos everywhere: Rise and shine! A potentially game-changing mashup of daredevil Mars and irresistible Pluto in your fifth house of amour, glamour and fame is calling you out from the sidelines. You don’t always let your flamboyant, theatrical side out to play, but on the rare occasions that you do, it feels pretty awesome. Today, fan your peacock feathers and enjoy the warm glow of the spotlight. You’ve earned this!

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Source Link – https://www.elle.com/horoscopes/daily/a102/virgo-daily-horoscope/

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April 26, 2018

Is “home” your sanctuary, Libra, or just another four-letter word? Peace and quiet might be hard to come by today, as two intense planets make a rare yet combustible mashup in your domestic sector. Provocative Mars bangs into manipulative Pluto, something they only do once every other year. Relationships and situations may suddenly feel fraught with tension. Making it harder is the fact that you’re keyed into people’s moods and feelings. The more you can close yourself off, the less stressed you’ll feel. Don’t ghost anyone, but do feel entitled to duck out whenever necessary.

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Source Link – https://www.elle.com/horoscopes/daily/a103/libra-daily-horoscope/

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April 26, 2018

Not everyone’s playing with a full deck today, Scorpio, so if you don’t get the answers you’re looking for, cut ‘em some slack. Competitive Mars is mashing up with manipulative Pluto in your communication sector for the first time in two years, and you may find people’s evasions maddening. Pushing for a straight answer probably isn’t the best tactic. Instead, focus on getting what you need and then being strategic in your quest for the info—or working on something else until tomorrow, when this transit will have passed!

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Source Link – https://www.elle.com/horoscopes/daily/a104/scorpio-daily-horoscope/

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April 26, 2018

Thou giveth fever! You’re on FIRE today, Gemini, under a potent, super-rare conjunction of passionate Mars and irresistible Pluto—in Capricorn and your intense and erotic eighth house! These two game-changers only connect once every two years, and when they do, it can be equal parts transformational and combustible. Use your powers consciously—and conscientiously. It won’t be hard to attract admirers, but loving-then-ghosting is bad karma you could do without. Follow your emotional GPS, and you could be guided to someone VERY special. A potent business alliance could also heat up.

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Source Link – https://www.elle.com/horoscopes/daily/a99/gemini-daily-horoscope/