So much of our day to day life now involves being online. From banking to shopping, there are endless tasks which can now be done with a click of a button and can be completed within a matter of minutes. With the digital world constantly growing and developing, it’s becoming increasingly important for brands and SME’s to strengthen their online profile. There are millions of searches made on Google alone and it’s surprising how many pages of results appear. With this in mind, you can understand how hard it is to improve your online visibility and become a stand out name within your industry. There are many aspects involved when it comes to growing your online visibility, some of which can be done in-house; however, many SME’s turn to search marketing agencies like Click Consult, to help strengthen the process.
SEO is one of the main services used within search marketing, which can help boost your websites rankings and contribute towards achieving a profitable ROI…
If you have a website which has been established for some time now, it’s worth investigating and seeing what your backlink profile looks like and whether there are any broken links. At some point we’ve all come across a broken link, whether you were aware of it or not. A broken link is simply a hyperlink within an article which should direct to either an internal or external webpage; however, if the link is broken then you’ll be taken to an error page. If your website does contain broken links then it can have a negative effect on how Google views the site. Checking for broken links can be tedious but extremely beneficial in the long run.
Creating a high authoritive, relevant backlink profile will benefit your rankings and help towards how search engines view your site. The backlink profile looks at other websites which have linked to one of your pages and how trustworthy they are. It’s not ideal to have external sites linking to your website that aren’t relevant to your services and aren’t seen as authoritative themselves. By building relationship with other relevant websites, you can work towards obtaining backlinks from their site, whilst passing authority and allowing Google to see which other sites are talking about your brand.
Where your website ranks on SERP’s comes down to your keyword research. Researching the key terms you want to rank for means you can attract more relevant traffic to your site and hopefully convert them to sales. Once you’ve identified the keywords you’d like to rank for, they can then include them within your websites content and help towards boosting your keyword rankings. Unless you have previous experience, it’s best to seek professional help when it comes to keyword research, as it needs to be carried out thoroughly by an expert, to achieve the best results possible.
Why is online visibility important?
With rapidly growing industries and the online world become more and more competitive, how your brand is viewed online needs to be at the forefront of your business strategy. If executed correctly, then the services within search marketing can be highly beneficial and help achieve your online objectives.