If you are struggling to maintain a healthy work-life balance and would like to improve your business at the same time, you might need to work smarter and not harder. In case you haven’t noticed yet, there are great productivity tools available at a low cost or free that can save you a lot of time and potentially money as well. Below you’ll find a couple of tips on how to automate your marketing and have more time to focus on strategy and your family life.
Social media scheduling
If you are a blogger or a freelancer, chances are that you are busy creating content for your site and sharing it manually on social media. What if there was an easier option? There are great social media scheduling apps available with the basic functions for free, such as Buffer or Hootsuite. You can schedule your posts, share promotions, or simply share your older posts that have been popular before to get people to check out your site. You can schedule your social media updates for up to 30 days.
In case you simply haven’t figured out Pinterest and Instagram yet, and don’t know how to make money through attractive images, you will find plenty of great apps that will help you find and create pictures that speak a thousand words. Whether you are looking for content for your blog post, infographic, or video slideshow, you will be able to source them and make them easy to share for your website visitors, so you can get more traffic to your site on an autopilot.
Video production tools
You might already know that videos can be powerful when it comes to marketing and branding your business, but simply have no idea how to make them. The good news is that you don’t need to have a studio or special equipment. There are some great software out there that can turn your existing articles or blog posts into slideshows or even talking animated videos. Depending on what your business goals and budget are, you can choose one that will do the hard work for you.
If you would like to automate your online marketing and manage your different projects, as well as monitor your performance, you might consider getting Trello. This simple system helps you get more time with your family and improve your work-life balance by allowing you to track the campaigns automatically, instead of having to check and work out the statistics manually. Implement Trello to measure your results of the marketing strategies you have implemented.
Facebook page manager
No business can survive without social proof. You will need to create a great Facebook page people are happy to engage with. If you are not sure how to get started, you might want to get a free business coaching course from Stuart Hayes Leadership and automate your Facebook marketing. There are some great tools available on the app that will give you an insight into your audience, their behavior, and your most popular posts, so you can tailor your content accordingly.
Not many business owners utilize infographics, even though they are engaging and informative at the same time. There are fantastic free software available that will turn your existing content into a spectacular infographic. Some of the main benefits of this type of content are that it is simple to follow, logical, and easy to share. You don’t have to be a graphic designer to create animated or video infographics, just need to have the right tools for the job.
Google my business app
Your social media presence is important, especially if you have a local small business. Once you have created a Google My Business page, it is important that you keep it updated regularly. Post your photos, your achievements, and your promotions here, so you can get found by local customers easier. The more often you post and the more content you have on your page, the better your business will rank against the competition.
If you want more time to focus on your business plan and strategy, or would like to improve your work-life balance, you can implement the above tools to get more results with less work. The apps will make your life as a female entrepreneur so much easier, and you can focus on what really matters for your company; reputation management, branding, and profitability improvements. Embrace technology and see how much it can help you achieve your business goals.
Source Link – https://www.thebusinesswomanmedia.com/want-time-family-use-apps-market-business/